45 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2022 In February, the Lottery launched its second Infinity Instants™ game, Lucky Shamrock, which quickly became a social media star as well. With its array of St. Patrick’s Day icons, the game has been a success out of the gate. The Lottery is currently developing its third Infinity Instants™ game, set to launch in June, and in the fall will take advantage of the unlimited scene-variability opportunities of the technology to support a new licensed property game. “The Mississippi Lottery strives to bring the very best products to our players and retailers,” said Jeff Hewitt, President, Mississippi Lottery. “We know IGT’s Infinity Instants™ technology helped us accomplish that goal based on the tremendous feedback we’ve received. We’re thrilled with the results of the Infinity Instants™ games and equally excited about the vast possibilities going forward.” As these lotteries lead the way in identifying what kind of impact Infinity Instants™ games will have, it’s clear that there are unlimited possibilities for the games and for introducing them into the marketplace. A lottery can market an Infinity Instants™ game as a fun innovation at any price point, on a new price point, on a family of games, on a classic playstyle such as a key number or symbol match, with any newly developed play mechanics, and more. The beauty of these games is that the creative potential is wider than ever. Infinity Instants™ games are sure to usher in a new era of how lottery players view scratch tickets. “We always want to create opportunities to give regular players something new and give occasional players something that will be exciting to them, which helps support retailers as well,” said Tony Lucci, IGT Account Manager Instant Ticket Innovation. “Infinity Instants™ is the latest example of how we think about bringing innovation into the marketplace for everyone’s advantage, and we’re excited to share it.” Talk with your IGT account representative today to create your lottery’s path to bringing these exciting games to market. n The Mississippi Lottery launched its first Infinity Instants™ game (shown) in the 2021 holiday season. It was designed to create a memorable experience for any player who encountered it during the season, whether as a gift or purchase . the Surface Just Scratching UNCOVERED ARTWORK What’s Different About Improved and More Appealing Graphics for Players, with the ability to include a higher number of scenes per pack than traditional printing Enables More Innovative Play Styles and Game Mechanics Provides for More Color and Unlimited Scene Variety on the Front and Back of a Game Offers the Ability to Customize Even Smaller Print Runs – for example, for specific events or retailer chains Highly Distinguishable, Vibrant Play Symbols - clearly convey the results of the game and are tied more effectively into the overall theme Completely Compatible with All Industry Standard Quality and Security Requirements Eliminates the Need for Symbol Captions, which take up valuable ticket space
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