44 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2022 “We weren’t planning to launch an Infinity Instants™ scratch game as early as this, then IGT shared with us some of what was possible,” said Brian Griesenbrock, Product Manager, Nebraska Lottery. “We thought it could really pump up our Super Gold Rush $5 game, because it was a key symbol match, and the ability to enhance symbols under the scratch coating is one of the things that’s so appealing about this technology.” Nebraska’s $5 game was tied to another key-symbol-match game, $1 Gold Rush. The Lottery took the opportunity to make both games even better for players and supplied retailers with sales sheets to let them know that the new games were coming and to make them aware of the new feature. Both games launched January 25. With only a few weeks’ worth of data at press time, the $1 game is doing well, and the $5 game might be a record-breaker. “We’re keeping a close eye on it and gauging consumer reception,” said Griesenbrock. “Players are loving the look of the game and how it plays. It feels like an evolution of the scratch ticket.” Nebraska “You don’t know what a difference Infinity Instants™ technology makes until you scratch the latex and see the symbols and colors underneath these tickets,” said Brian Griesenbrock, Product Manager, Nebraska Lottery. “We wanted it to be a ‘wow’— a fun surprise for players.” Mississippi Now in its third year of operation, the newest U.S. lottery faced many COVID-related challenges soon after it began selling instant tickets in November 2019. But the enormously successful Mississippi Lottery team not only met those challenges head-on they have also taken advantage of every opportunity to create excitement for players. When presented with the chance to offer IGT’s Infinity Instants™ games, Angie DiGrazia, Senior Manager of Gaming, jumped in with both feet, confident the games would excite the current player base and attract new players. “Infinity Instants are fun to play,” she said. “The colors are vibrant, and most exciting of all, they deliver something new and unexpected.” The Lottery launched its first Infinity Instants™ game in November 2021. The $5 game, Holiday Wishes, delivered in a big way to both players and the Lottery. Players particularly loved to talk about it on various social media platforms. The bright festive colors and playstyle made it a perfect holiday gift for friends, coworkers and loved ones. The game sold through quickly and was cleared from most retail locations early in the new year. Holiday Wishes was designed using a single, retro-style display area featuring colorful and iconic holiday play symbols, including candy canes, gingerbread figures, stockings, stars, and ornaments. The colorful back of the tickets boasted a series of seven different cookie ornaments. UNCOVERED ARTWORK
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