43 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2022 Players in the Mountain State experienced their first Infinity Instants™ scratch-off game starting December 28, 2021, with the $5 High Roller game. A second pulse will follow with $5 Blackjack 3X. The launches are the latest in a successful instant ticket strategy led by Michael Thaxton, Product Development Manager, West Virginia Lottery, to continually add variety to a very diverse portfolio and to deploy innovation strategically and enhance the play experience for target consumer segments. “Being a smaller jurisdiction and knowing that players can tire of games quickly, we strive to maintain variety in our game mix and in everything we do to keep our players interested in our lottery products,” said Thaxton. With an enthusiasm and willingness to bring innovation to players, Thaxton saw that the possibilities of Infinity Instants™ technology could be used to augment what might normally be seen as traditional games. “IGT designers built them to be something with a new twist and more attractive,” he observed. “We’re excited to get these games in the product mix for our players.” West Virginia West Virginia’s $5 High Roller Infinity Instants™ game launched first in the state, to be followed by $5 Blackjack 3X. COVERED ARTWORK COVERED ARTWORK UNCOVERED ARTWORK UNCOVERED ARTWORK TRADITIONAL TRADITIONAL INFINITY INSTANTS™ INFINITY INSTANTS™
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