PGRI March/April 2022 Public Gaming Magazine

40 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2022 If you were tuning-in to watch your favorite TV show, would you rather view it on a black-and-white set with “bunny-ears” antennae or on a full-color 4K ultra-highdefinition screen? Lottery players might naturally ask themselves a similar question when it comes to the games they love. Scratch tickets drove about 68% of total retail U.S. lottery sales in 2021, a 15% increase over 2020. And, like the medium of television, this enduringly popular form of lottery entertainment must continue to evolve to retain players and add new ones. IGT’s new Infinity Instants™ games advance the instant-play experience by leaps and bounds with patented digital printing technologies unlike any other in the industry. The result is not one new game title but a whole new category of games that offer lotteries an extraordinary level of customization, jaw-dropping resolution, and the ability to enhance virtually all elements of an instant ticket. “Infinity Instants™ games are a transformative innovation that fundamentally enhances product value and the player experience,” said Keith Cash, IGT Vice President Global Instant Ticket Services. “The technology opens a new world of opportunity for designers and lottery product managers to create game mechanics and customized graphics as never before possible. Infinity goes well beyond the simple notion of high-definition, black printing by bringing vibrant color, scene variety, and ticket-level customization to the instant product. True to its name, the possibilities are infinite.” Mississippi, Nebraska, Rhode Island, and West Virginia lead the way in offering a new player experience through the remarkable possibilities of IGT’s Infinity Instants™ games. I N T R O D U C I N G I N F I N I T E I N N O VAT I O N