The North Carolina Education Lottery wanted a premium holiday gift giving option in its 2021 holiday lineup, and this oversized wreath design was the perfect product to complete its portfolio. Produced as a die-cut Gigantix game to resemble a holiday wreath, Winter Winnings shone at retail with the shimmer added by the Sparkle option. The game was an instant player favorite, becoming the Lottery's most successful $20 holiday scratch-off to date. Scientific Games’ ONE Segmentation Study indicated that 66% of players nationally are open to purchasing $5 games, positioning the price point as an important one for holiday game portfolios. Both the Ohio Lottery and Massachusetts Lottery used holographic stock to add some magic to their $5 holiday games, and the results paid off. The 2021 version of the Holiday Lucky Times 10 Scratch-Off game, which has been a core holiday game for more than 20 years, was the highest selling $5 holiday ticket in the Ohio Lottery’s history. The Massachusetts Lottery also offered a second chance promotion to support its holiday lineup. The promotion generated over 3.6 million entries, the highest level of participation of any previous holiday promotion offered to date. NORTH CAROLINA EDUCATION LOTTERY Gigantix Die Cut and Sparkle OHIO LOTTERY AND MASSACHUSETTS LOTTERY Holographic The Pennsylvania Lottery has a history of innovation with HD Games featuring high definition play and prize symbols, and this year enhanced the $1,000,000 Merry and Bright game with Sparkle Select. The Lottery combined HD Games holiday light symbols with Sparkle Select, choosing a gold with a twinkle pattern (one of the 2021 holiday season’s most popular). The result was a bright, warm, reflective $20 game that perfectly captured Merry and Bright—and that premium holiday appeal. The game performed nearly 40% higher than all of the Lottery’s $20 games launched over the past five years, generating more than $90 million in the first 12 weeks (compared to an average of $65 million for other $20 games over that same period). PENNSYLVANIA LOTTERY Sparkle Select
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