37 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2022 Talk about a blowout. With snowflakes shimmering on a silver holographic stock and red ribboned bundles of cash, the Massachusetts Lottery’s $10 Holiday Cash Blowout was the number one performing 2021 holiday game in the U.S. (based on weekly per capita sales). Proving the popularity of the blowout game concept, the three-tiered prize level game was loaded exclusively with $50, $100 and $500 cash prizes and 20 chances to win. The game indexed at 155 (performing 55% better than an average $10 game in Massachusetts) and generated $171 million in retail sales. MASSACHUSETTS LOTTERY Holographic Blowout Game Product managers at the Georgia Lottery added an extra enhancement to a duo of holiday games that already offered something extra. $10 Holiday Silver 50x the Money and $20 Holiday Gold 100x the Money were both Scratch My Back games with play opportunities on the front and the back. The top prizes were enough to get players’ attention during the holiday season, but bonus play on the back made them even more appealing. With the added Sparkle enhancement, the $10 game glimmered in silver and the $20 in gold. Indexing at 150, the $10 game sold out just after the holidays, and the $20 game sold out of orderable inventory in just eight weeks. The duo combined to become the best-selling higher price point holiday games in the Lottery’s history. GEORGIA LOTTERY Sparkle + Scratch My Back Family Duo Here are some of the newest games and top performers from the 2021 holiday season, all with strategic enhancements to create a special experience.
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