Public Gaming International July/August Magazine

© 2001-2025 GAMING REALMS, PLC. www.gamingrealms.com LOTERIA®/©: Licensed by Don Clemente, Inc. 2025. All Rights Reserved. The Price is Right ®/© and Plinko® FremantleMedia Netherlands B.V. 2025 SCRABBLE TM, ® & © 2025 Hasbro U.S. and Canada Only. UNO™ and associated trademarks and trade dress are owned by, and used under license from, Mattel. © 2025 Mattel. Micromotion™ is a trademark of Serigraph, Inc. Gigantix®, Graphic ClearMark®, ONE™ Segmentation Study and Platinum™ are trademarks of Scientific Games. © 2025 Scientific Games, LLC. All Rights Reserved. “Extended play games are experiencing a resurgence as Mass Lottery players seek more than just a quick scratch— they want engaging, puzzle-like experiences. Our $1 Luck of the Irish Tripler is FY25’s top $1 game, indexing at 129 with $6.1 million in sales over 23 weeks. Our $10 $2,000,000 50X Cashword, with rotating color pulses, remains the top extended play game. With strong performers across the $2, $5, $10, and $20 price point, extended play continues to drive steady sales and player satisfaction across our portfolio. In FY26, we plan to expand the extended play lineup into higher price points.” Tom Aiello Mass Lottery Manager, Product and Promotional Development - Instant Tickets “Over the past couple of years, we have seen players coming back to the Lottery, and many of these players prefer the extended play versions of scratch-off games because they are looking for more game play for the value of their money. With multiple games on our Casino Nights ticket, it is engaging players and helping them feel like it is a low-cost form of play compared to a few seconds of engagement. Our Cashword games at the $2, $5, $10, $20 and $30 price points are very popular. Post-pandemic, we released the $30 Cashword game which has helped us attract more game play and revenue in this product line. We have also released, or are releasing, other extended type games like $5 PLINKO and the Gigantix tickets with multiple games on the front and back.” Ron Fornaro Ohio Lottery Scratch-Off Product Manager "Poker Night’s strong performance—indexing at 127—shows how much players value extended-play experiences that blend entertainment with meaningful rewards. Casinostyle games are seeing a resurgence because they offer a familiar, strategic format with longer play time. Our extended-play success is consistent at the $3 price point; launching Poker Night as a $5 ticket diversifies the product mix and offers a rich prize structure, hopefully drawing $3 players to $5. Adding a second-chance component gives players even more reason to engage, increasing retention and excitement. With neon colors and eight chances to beat the dealer’s hand, Poker Night feels less like a ticket and more like a game night, which is exactly what today’s players want.” Scott Warner South Carolina Education Lottery Product Manager “Starting in July, the N.C. Education Lottery will brand extended play games as “Puzzle Play” games. Players will see the new branding with our $5 LOTERIA Fiesta scratchoff in July and with $10 Cashword King in August. Extended play games have proved so popular with players that we are adding different game mechanics and multiple price points. We are ending our $3 price point, where extended play games first began. Puzzle Play branding will ensure players can identify extended play games at other price points and allow the marketing of these games as a subcategory within our scratch-off portfolio.” Vicky Scott N.C. Education Lottery Director of Product Development “Montana has a long history of extended play games with $2 crosswords and bingos comprising the majority of that price point. This approach is currently a major focus of our product department as we scrutinize product profitability, which will likely result in significant adjustments to extended play games in the future. Probably the largest contributing factors to their popularity are the decades these play styles have been in our market and the developed core player following. Additionally, the volume of games we offer at any given time are staple in retail locations.” Jay Boughn Montana Lottery Instant Product Manager CONTACT YOUR SCIENTIFIC GAMES REPRESENTATIVE FOR MORE INFORMATION ON EXTENDED PLAY GAMES WHAT LOTTERIES ARE SAYING

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