6 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2024 Visit Our Family Of Websites PublicGaming.com industry news & information PGRITalks.com videos of conference presentations PublicGaming.org PGRI conference information PGRIDigitalLibrary.com magazine archive of past issues PGRIDirectory.com listing of lotteries and vendors PGRIAwards.com Showcase of industry honorees recognized by the Lottery Industry Hall of Fame PGRI Lifetime Achievement Award Sharp Award for Good Causes Lottery Industry Statesman and Stateswoman Award Rebecca Paul Mentorship Award Collaboration Award Subscribe To Our Free Digital Newsletters Receive our daily newsletters at no charge, published 5 times a week to bring you the latest breaking news in the global lottery industry. Send an e-mail to: sjason@PublicGaming.com with “add to Daily Digest list” in the subject line. FE ATURED AR T I CL ES 8 FROM THE PUBLISHER Paul Jason 20 MUSL DEBUTS BOLD PRODUCT DEVELOPMENT TIMELINE MUSL NEWS (Multi-State Lottery Association) 28 THE POWER OF POWERBALL Simon Jaworski, Founder & CEO, Lotto Research 50 PHOTO COLLAGE: Scenes from the PGRI Smart-Tech Conference in Fort Lauderdale, March 4-6 53 PULSE OF THE INDUSTRY: Synopsis of recent gaming industry news D E PA R T M E N T S 18 THE FUTURE OF THE IN-STORE SHOPPING EXPERIENCE Tom Seaver Executive Director of the Colorado Lottery Jason Barrs, Senior Vice President Global Sales & Business Development, Carmanah Signs Tonya Beenders, Chief Sales Officer, Missouri Lottery Amy Drooker, Vice President Chief Revenue Officer, Kentucky Lottery Michael Martin, Vice President Retail Solutions, Scientific Games Terry Presta, Head of Business, North America, Abacus Lottery Solutions Justin Rock, Deputy Director of Product & Sales, Florida Lottery 22 INSIGHTS FROM RETAIL EXECUTIVES Eric Grubbs, Deputy Executive Director, Sales, of the Pennsylvania Lottery Jarrod Cummins, Director Commercial Business Lines and Digital Solutions, Kroger Personal Finance Nick Murtagh, Category Analyst Lottery, Sheetz Inc. 30 TURNING LVMS INTO MVPS, PART II: OPTIMIZING THE PERFORMANCE AND PLAYER EXPERIENCE OF LOTTERY VENDING MACHINES IGT 34 EL INDUSTRY DAYS 2024 HIGHLIGHTS THE POSITIVE IMPACT OF LOTTERIES 36 PHOTO COLLAGE: SCENES FROM EL INDUSTRY DAYS IN SALZBURG, JUNE 16-19 38 EL (EUROPEAN LOTTERIES ASSOCIATION) ANNUAL REPORT: UNVEILING EL’S NEW STRATEGY 40 THE EUROPEAN LOTTERIES’ (EL) MANIFESTO FOR THE NEW EU TERM LOTTERIES IN EUROPE: AT THE SERVICE OF THE COMMON GOOD 41 RESPONDING TO THE CHANGING FACE OF RETAIL Pollard Banknote 44 LOTTERY LOVE: ALWAYS IN SEASON IGT 18 44 34 42
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