44 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2024 IGT debuted a fun new eInstant, Love Fever, in February 2024, full of love, surprises, and an array of prizes to warm players’ hearts year-round. Love Fever boasts a tumbler mechanic with an expanding board, sweet graphics, animations, wilds, instant wins, and multipliers. In the eInstant game, players collect clusters of matching love-filled symbols to win prizes. Players may find that the expander symbol expands the grid, making way for even bigger clusters and bigger prizes. Players who reveal three bonus symbols can trigger the “LoveStruck Bonus,” with even more chances to get hearts racing and win rewards. IGT’s Love Fever game successfully anticipated player preferences. “We hadn’t previously offered a love-and-romancethemed game,” said IGT Game Studio Game Producer Georgina Sallis. “The female demographic is a major player group, and I felt this was a game that this audience would enjoy.” Cute Creative Sallis had fun deciding what the engaging game symbols would be, like the lock and key, halo heart, and devil heart. “To determine a really clear visual hierarchy of value, where all the symbols are very lovely,” she recommended that the highest-value symbol should be the most luxurious and feature the most gold, and the lesser-value-ones could be cute items like the strawberry. Passionate about Promotions IGT’s Player Marketing team was excited to help the Georgia, Kentucky, and Rhode Island Lotteries launch, market, and create awareness for IGT’s new Love Fever eInstant game to new and returning players. Fun promotions showcasing many engaging facets of iLottery leveraged seasonality, playing an important part of these successful Lotteries’ marketing calendars. RHODE ISLAND The Ocean State caught Love Fever with marketing leading to a positive performance. The new game launched February 1, experiencing the third-strongest Rhode Georgia, Kentucky, and Rhode Island Lotteries Catch Love Fever LOTTERY LOVE: ALWAYS IN SEASON IGT’s popular Love Fever game is full of love, surprises, and an array of prizes to warm players’ hearts.
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