34 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2024 EL INDUSTRY DAYS 2024 PROMISING INITIAL FINDINGS ON THE POSITIVE IMPACT OF LOTTERIES The initial results of the multiple studies and projects on the impact of lotteries were presented and discussed at the 10th edition of The European Lotteries (EL) Industry Days, held from 16 to 19 June 2024 in Salzburg. The impact of the EL members on society is even more positive than we could have hoped. EL President Romana Girandon and Austrian Lotteries as the host, officially opened the EL Industry Days all about ''Creating Positive Social Impact Together''. The Industry Days are supported by EL Level 1 Partners IGT and Scientific Games, and Level 2 Partner NeoGames (now Aristocrat Interactive iLottery). Academic Insights on Social Impact Preliminary results from a University of Lille study on the social value of lotteries were presented. Initial findings from France and Belgium demonstrate a positive impact of lottery games. As the econometric model will be applied to more international data, future research over the next 12 months will provide a better understanding of the (positive) societal benefits of lotteries. EL Impact Report Shows Promising First Results By prioritising the purpose of lotteries - to promote and defend a sustainable lottery model - EL and its members aim to be recognised leaders in Positive Social Impact. EL’s aim is to build up an Impact Report, to show a comprehensive overview of its members’ sustainability activities. First elements show that this report can become leading in the sector. Initiatives, best practices and case studies emphasis positive social impact they have and their valuable contributions to society. Here not only the diverse projects to support grassroots sports, culture, heritage or healthcare were presented. EL leads the way in underlining the importance of player protection, next to a zero tolerance towards illegal activities. A CEO panel debate on this topic concluded that targeted communications, transparency, trust, innovation, collaboration, promoting funding for good causes, and shared values could further showcase lottery leadership in social sustainability. Furthermore, various insights were presented in EL’s environmental initiatives, focusing on the promotion of certified paper in the sector as well as the measurement of carbon footprints. EL’s 4th class of its Women’s Initiative in Lottery Leadership (WiLL) was highlighted in the programme as well. Collaborative Projects and Partner Contributions to Sustainability New initiatives such as the EL Heritage Project, called on ELmembers to come together to safeguard and protect the EL Initiatives, panel discussions and a celebration of the WiLL class 2023-24 all contributed to the Industry Days' programme
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