Public Gaming International July/August 2023

6 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2023 Visit Our Family Of Websites industry news & information videos of conference presentations PGRI conference information magazine archive of past issues listing of lotteries and vendors Showcase of industry honorees recognized by the Lottery Industry Hall of Fame PGRI Lifetime Achievement Award Sharp Award for Good Causes Lottery Industry Statesman and Stateswoman Award Rebecca Paul Mentorship Award Collaboration Award Subscribe To Our Free Digital Newsletters Receive our daily newsletters at no charge, published 5 times a week to bring you the latest breaking news in the global lottery industry. Send an e-mail to: with “add to Daily Digest list” in the subject line. D E P A R T M E N T S F E A T U R E D A R T I C L E S C O N T . 20 Retail modernization and Optimization: Applying the most progressive tools, methods, and 'best-practices' to drive sales at Retail Justin Rock, Deputy Secretary of Product and Sales, Florida Lottery Jay Finks, Executive Director, Oklahoma Lottery Maxwell Goldstein, Director of Sales & Marketing, Carmanah Signs Burbank Herndon, Vice President Sales - Retail Solutions, Scientific Games Terry Presta, Head of Business North America, Abacus Lottery Solutions Frank Suarez, Executive Director, DC Lottery 22 The Quest for Progressive Jackpot Adventure: High-performing iLottery Game Series Sends Pennsylvania Players on Journeys of Pursuit Scientific Games 24 How AI can assist iLotteries to achieve their goals Aditya Bhushan, EVP Technologies, NeoGames 26 Cloud, Simplified: Why it Matters to Today’s Lotteries IGT 30 U.S. State Regulators petition the U.S. Dept. of Justice to Enforce laws against offshore gaming sites 32 EL Congress Croatia 2023 Wow. Congratulations to Team EL 33 Hazen Paper Introduces a New “Holiday Themed” Series of Holographic Patterns for 2023 36 Spotlight on RMI (Retail Market Insights®) IGT 8 From the Publisher Paul Jason 16 Developing the Next Multi-State Game Boom MUSL NEWS (Multi-State Lottery Association) 41 Scenes from PGRI Smart-Tech Miami 2023 45 Pulse of the Industry: Synopsis of Recent Gaming Industry News mpany’s digital game designers ed with the Pennsylvania Lottery team to create a new series of e jackpot games that would appeal to sed on Scientific Games data analytics laystyles and themes that had already ccessful in the state. comes down to fun. It started with of offering an ongoing Cash Quest e jackpot with a growing selection adventures to choose from and the cepts from Scientific Games sparked aborative creativity,” says Kara Sparks, f Products for the Pennsylvania Lottery. important to ensure the right balance in the portfolio. A 33-person SG eam of front-end game developers, game develop rs, nimators, and digital led by a creative worked with the nia Lottery team (made h Scientific Games and nia Lottery product and professionals) for six o get the first game in right. es are developed with continuity, but each h charms with its own personality. Marketing ake the most of the fresh thematic details to beckon our players to join the fun – again!” explains Sparks. In October 2022, the Treasure Chest Quest linked jackpot game debuted. Since launching, Treasure Chest Quest has generated more than 12 million in online wagers (through June 28, 2023). It is currently the No. 1 performing game in the series, with its highest ever progressive jackpot currently at $290,000 – and rising. Nearly 73,000 unique players have played more than 6.9 million rounds of the game. By the end of May 2023, three more games in the series – Castle Quest, Deep $ea Quest and Big Top Quest – launched. With Big Top Quest on track to top Treasure Chest Quest, the fifth game, Cave Quest, is set to launch this summer. ssive jackpots h ve exploded recently in digital games. But when fic Games and the Pennsylvania Lottery knew they wanted to add essive jackpot game to the iLottery portfolio, they set out to offer an adventure with a twist. In total, the Quest series has generated more than $33 million in online wagers (through June 28, 2023). Nearly 183,000 unique players have played more than 18.6 million rounds of the games and a total of more than $738,000 has been paid out in progressive jackpot wins. Paul Le Fondre, Scientific Games Head of Art and Animation for SG Studios, shares the science inside the game, “The magic happened with the right recipe of math, game mechanics and playstyle. While we are continually developing new games, there are games that players keep coming back to because they like the game and are loyal to that game. So, we set out to capture that loyalty over a series of games. We flipped our creative process.” In the Quest series, there is a unique, linked progressive jackpot – meaning wagers made in one game of the series will contribute to a jackpot that continues to grow and is visible in all the games of the series. “Thekey to TreasureChestQuest’s success wasn’t one of those teammembers, it was all of them coming together,” Le Fondre explains. “Our studio atmosphere is open and highly creative. There is a constant feed of ideas happening all around us every day.” The creativity combined with analytics and planning paid off. With a rock-solid foundation, the fifth game in the new Quest series, Cave Quest, is planned for a summer 2023 launch. “The Cash Quest approach takes game refresh and progressive jackpot families to a new level. Each new adventure delivers what our players want most: a fresh, new, chance to win. I am really pleased to see each introduction shows a consistently strong bump to sales,” shares Sparks. “Player enthusiasm is not waning. I look forward to seeing what the Cave Quest brings.” La Fondre credits the company’s relationship with the Pennsylvania iLottery team, which has developed over five plus years planning, launching and managing the iLottery program – the first in the industry to reach $1 billion in sales in less than two years. With digital content studios in the U.S. and Europe (following the August 2021 acquisition of Sideplay, now SG Studios), Scientific Games provides iLottery and digital lottery to 30 lotteries worldwide. “O p u e p in T lo g s p re In $ a p p S P s m p m m a THE GAME OF LIFE and HASBRO and all related trademarks and logos are trademarks of Hasbro, Inc. © 2023 Hasbro. © 2023 Scientific Games, LLC. All Rights Reserved. SG Studios team members brainstorm the next games in the Quest digital game series (front left to right) Giancarlo Achler, Michael Cheung, Fabien Sacriste, and (back left to right) Paul Le Fondre, Ross Coupland, Tyler Thorne. *Last t Th Pennsylvania iLottery program has received the distinguished Internet Compliance Assessment Program certification. Scientific Games is among the first companies globally certified by the World Lottery Association as a responsible gaming provider. 22 24 26 33 36