46 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2023 P U L S E As these changes loom, gaming and betting companies in Belgium are understandably disgruntled. Likewise, sports organizations, particularly football clubs with existing deals with gambling operators, are also apprehensive. Though future appeals and court cases are not ruled out, they are likely to occur postimplementation of the ban. IGT Propels Leadership in Sweden via Three-Year Contract Extension with Svenska Spel The three-year contract extension means that IGT will continue to provide AB Svenska Spel ("Svenka Spel") with leading-edge video lottery technology and services including the INTELLIGEN™ central system, more than 4,000 Quasar™ Video Lottery Terminals ("VLT"), high-performing games, award-winning IGTPay™ cashless technology and more. Nike award-winning advertising campaign uses AI and machine learning to create a match between the Serena Williams of 1999, when she won her first Grand Slam title, and the Serena who won the Australian Open in 2017 For this, the potential of the artificial intelligence and machine learning advanced to create avatars for each of the versions of the tennis player and model their corresponding style of play, taking into account aspects such as decision making, shot selection, reaction time, recovery time and agility, according to the images of archive. The result was 130,000 games and 5,000 games played between the Serena Williams of the two eras. For the brand, the matches served as a step in sports analysis for a more readable data display and provide a new and accessible format for tennis experts to experience and interpret data. Scientific Games and La Française des Jeux Connect Retail and Digital Lottery Experience With iDecide The lottery industry’s leading game innovation company and Europe’s largest lottery have combined creative forces to bring to the market a next generation game experience that takes players from retail to digital and back again. And the twist? The journey is theirs to decide. Scientific Games and La Française des Jeux’s innovative iDecide game enhancement debuted at the World Lottery Summit in Vancouver last fall, and requests for demos are keeping the two companies busy on both sides of the Atlantic. The revolutionary new lottery game enhancement gives instant scratch card players the option to expand their winnings by continuing their play experience with an online digital game extension. The concept is a first for the global lottery industry. IGT and Scientific Games Awarded 20-Year Lottery Contract for Loteria Mineira Brazil as Part of Consortium Along with local partner SAGA Consultoria e Representações Comerciais e Empresariais S/A ("SAGA"), IGT and Scientific Games have formed a consortium and executed a concession agreement with the Minas Gerais State Lottery ("LEMG") to operate an instants and passive lottery in the State of Minas Gerais, Brazil. The consortium will bring instant and passive games to players in the southeastern state of 21 million people where lottery games are the only form of legalized gaming. Currently, only Keno and a national draw game are offered in the state. IGT Upgrades WestLotto Central Lottery System with Aurora Deployment IGT Positioned for Growth in Panama via New Local Entity and Expanded Regional Resources IGT Secures Exclusive Wheel of Fortune Licensing Rights for Gaming, Lottery, iGaming and iLottery via 10-Year Agreement The ten-year licensing agreement with Sony Pictures Television grants IGT exclusive rights to the legendary Wheel of Fortune brand across gaming, lottery, iGaming and iLottery and non-exclusive rights to distribute Wheel of Fortune content for free-to-play social casinos. IGT Signs Cross-Licensing Agreement with FDJ Gaming Solutions France for eInstant Content This cross-licensing agreement grants both companies access to each other's full suite of eInstant games, driving maximum growth opportunities for their lottery customers. In the first phase of this agreement, IGT will offer its comprehensive library of eInstant games to La Française des Jeux, the operator of France's national lottery, and FGS will offer its complete portfolio of games to Lotterie Nazionali Srl, the exclusive concessionaire of draw-based games and instant tickets in Italy, operated by IGT. "This cross-licensing content agreement with IGT is an exciting step for FGS as we look to further expand our footprint across Europe and provide the most compelling eInstant games to the players of La Française des Jeux in France," said Pascal Blyau, FDJ Vice President, B2B."As the leader in global lottery, IGT has a wide variety of top-performing, award-winning content that will enhance our current offering so players can continue enjoying the ultimate lottery playing experiences." "Italy and France are home to two of the most sophisticated and successful lotteries in the world, operated by IGT and FDJ Group respectively," said Srini Nedunuri, IGT Senior Vice President, Global iLottery. "Our agreement with FGS reflects a commitment to delivering premier eInstant games and responsible iLottery experiences to millions of lottery players in these two countries and offers a gateway for deploying additional world-class content." IGT Secures a Four-Year Transition Agreement to Continue Providing lottery and iLottery Technology and Services to Loterie Nationale Belgium (LNB) “LNB has leveraged IGT’s high-performing technology and its expertise as the global leader in lottery to help modernize our business and drive growth for the last 30 years,” said Jannie Haek, LNB CEO. “This extension ensures that our lottery players will continue receiving the same high-quality experiences they enjoy at the retail point of sale and while playing compelling eInstant games online.” Aristocrat To Acquire NeoGames In $1 Billion Gambling Deal Aristocrat Leisure Limited is acquiring 100% of NeoGames for a cash price of $29.50 per share. The transaction values NeoGames at approximately $1 billion. The Nevada Gaming Commission granted a license to the Israel-based NeoGames.