Public Gaming International July/August 2023

4 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2023 Publisher & Chief Executive Officer Paul Jason President Susan Jason Brand and Design Dan Eggers Design Lottery Industry Consultant Jim Acton Honored Founders Doris & Duane Burke Subscriptions United States: $145 USD Canada & Mexico: $160 USD All other countries: $225 USD For email address changes, subscription requests and requests to be placed on our e-Newsletter distribution list, e-mail Susan Jason at Contact Information PGRI, Inc. 1769 Flagstone Terrace, The Villages, FL 32162 T: +425.449.3000 F: +206.374.2600 Public Gaming International Magazine Published six times a year and distributed to readers all around the world. Electronic version is e-mailed and is also available on our news website: May/June 2023 Volume 52, Issue 4 ©2023 all rights reserved. Public Gaming Research Institute cISSN: 1042-1912 10 Online Store Syndicates: A Retail Innovation that transfers to the Online World with Great Success Andrew Shepherd, Chief Customer & Marketing Officer, The Lottery Corp. Antony Moore, Chief Channel Officer, The Lottery Corporation 14 iLottery: Managing iLottery for maximum growth, maximum player engagement, and maximum overall sales including retail Drew Svitko, Executive Director, Pennsylvania Lottery Kelley-Jaye Cleland, Chief Product & Program Officer, New Hampshire Lottery Brad Cummings, Founder & Chief Executive Officer, EQL Games Mike Lightman, Chief Commercial Officer, IWG (Instant Win Gaming) Derek Levesque, Director Business Development, IGT Jennifer Westbury, Executive Vice President, Sales & Customer Development, Pollard Banknote 18 Optimizing the overall sales of Powerball, Mega Millions, & Multi-State Games David Barden, President & CEO, New Mexico Lottery, and President of MUSL (Multi-State Lottery Association) Mark William Bracken, Executive Director, Massachusetts Lottery Norm Lingle, Executive Director, South Dakota Lottery John Martin, Director, Maryland Lottery Drew Svitko, Executive Director, Pennsylvania Lottery, Chair of Powerball Group Bret Toyne, Executive Director, MUSL CONTENTS J U LY / A U G U S T 2 0 2 3 F E A T U R E D A R T I C L E S 10 10 14 18 20