48 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2022 Belgium’s Gaming Revenue Slides as 20 Percent Of Gamblers Use Illegal Platforms Netherlands to heavily limit online gambling advertising from 2023 Abacus and Nederlandse Loterij integrated CRM systems Abacus Solutions International (Abacus) and Nederlandse Loterij, The National Lottery in The Netherlands have completed a project to provide a tighter integration between the two companies’ CRM platforms. Nederlandse Loterij utilise Salesforce as a CRM business tool to drive and configure their various lottery retail business systems, one of which is their in-lane program provided by Abacus. NeoGames Completes Tender Offer of Aspire Global, a leading B2B iGaming technology solutions provider to online sports betting and casino operators. NeoGames Announces Landmark Agreement with Intralot do Brasil to Launch iLottery and Online Sports Betting OpenBet Sports Betting Technology Powers Czech Lottery Company SAZKA a.s.’ Sportsbook Arm, Sazkabet The Las Vegas-based, leading cross-platform global game company Light & Wonder, Inc. announced that its Sports Betting business (“OpenBet”) has successfully delivered its full turnkey platform to SAZKA a.s. and its Czechfacing sportsbook brand, Sazkabet. Sazkabet has entrusted OpenBet to power the next generation of its online and mobile sportsbook offering as part of a new agreement. How The Metaverse Will Change iGaming And Gambling Forever: Will gamblers still want to go to a real casino when the metaverse hits its stride? Online Gambling To Exceed $1 Trillion in 2022 Based out of Chineham, England, Juniper Research Limited is a forecasting and consultancy firm for digital technology markets. In the past few years, they have noticed that an increased uptake in digital products, paired with positive regulatory changes concerning cash app online casinos and sports betting platforms, should cause a surge in online gambling bets hitting a global total of well over $1 trillion in 2022. The American Gaming Association claims that over three thousand gambling sites are floating around the digital sphere. Most of these are internationally regulated and based in countries like Panama, Curacao, Costa Rica, and Malta. New ones seem to pop up every week, mainly due to the rise of cryptocurrency gaming. This sphere may lack gaming regulation, but it supplies fast transfer speeds, diverse game options, and anonymity. The Guide to Omnichannel Retailing: Definitions, Strategies, and Examples Life Reimagined: Mapping the motivations that matter for today’s consumers eSports Betting Vs Sports Betting: What is the Difference? Online sports betting is booming in Africa Retail technology trends for 2022 Experiential Retail: In-store shopping at brick-and-mortar locations is becoming more about the customer experience in addition to sales. Stores must now compete with online retailers, which are convenient and affordable, to deliver exceptional service to anyone walking through the door. Retailers can use new technologies to level up their CX and power their experiential retail strategy. For example, some stores are experimenting with augmented and virtual reality for their customer experience. The shoe brand TOMS used VR in 100 stores, virtually transporting customers to Peru to see the positive effects of TOMS's social impact campaign. Contactless Stores: As their name suggests, contactless stores use advanced technology to enable a seamless, touch-free shopping experience. The goal is to minimize the amount of contact or friction a customer would typically experience in a traditional shop. One of the most well-known examples of a contactless store is Amazon Go. Amazon Go locations use advanced Just Walk Out technology -- including computer vision, sensor fusion and deep learning. Customers scan a barcode to enter the store, take the items they need and walk out. The technology monitors what people take off shelves and add them to a customer's virtual shopping cart. After they leave the store, they pay using a pre-saved payment method. Metaverse: Talk of the Metaverse has dominated headlines lately, especially in the big tech industry. Famous tech leader Mark Zuckerberg reportedly envisions around one billion people using Metaverse in the future. It will be a central hub built around the retail sector and social connections. While the Metaverse is not yet mainstream, some brands are getting a headstart. Luxury brand Louis Vuitton launched Louis The Game -- a mobile game with unique, embedded and exclusive NFTs. Retailers interested in building a presence in the Metaverse will require new IT skills in-house or with high-performing, established vendors. Marketing Automation: Many ecommerce companies are leveraging marketing automation technologies to handle routine tasks so human marketers can spend time on high-level projects. For example, marketing automation programs are capable of: • Recording customer information • Organizing customers into segments • Send automated emails or other marketing messages • Serving ads to customers based on the segments they're in • Analyze customer habits, preferences and demographics Marketing automation solutions can help retailers increase conversion rates and sales, amongst other benefits. This automation essentially pays for itself as retailers use it, so it's a trending piece of retail tech many expect to grow. Hyper-personalization: This is another retail trend that requires companies to leverage new technologies. According to McKinsey, customer personalization will be a prime driver of marketing success within the next five years. For example, companies such as Macy's, Starbucks and Sephora use GPS technology to send customers relevant ads, notifications or discounts if they are near a store. Some are giving sales associates apps that automatically generate personalized customer recommendations. EL (EUROPEAN LOTTERIES ASSOCIATION) NEWS Looking back at a unique year as EL publishes 2021 Annual Report Visit the EL website at: https://www.european-lotteries.org/ Read the Annual Report in its entirety at: EL Annual report 2021_4.pdf (europeanlotteries.org) View a brief animation of the Annual Report at: https://vimeo.com/727678257 P U L S E
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