18 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2022 Two years after the onset of the COVID crisis, consumers face rapidly rising prices and renewed economic uncertainty. However, there is evidence to suggest that small, entertaining indulgences like lottery play remain important to people in challenging times. This insight was among many findings and observations that IGT shared in a recent keynote presentation at the European Lotteries (EL) Industry Days in Germany. The latest installment in IGT’s multi-year Players Project series, the live event welcomed behavioral scientist Owain Service, who joined IGT’s Srini Nedunuri, Vice President Global iLottery, to lift the lid on consumers’ current attitudes and sentiments toward lottery. “The freedoms that consumers expected to enjoy after the end of the pandemic have been replaced by new fears as they feel the economic squeeze and have to stretch their budgets further to accommodate rising prices,” said Nedunuri. “But recent research by IGT and our partners at global trendspotting agency Foresight Factory has uncovered some perhaps surprisingly good news for the industry.” PLAY ON When the realities of life are challenging, consumers want moments of light relief from their everyday routine. New insights reveal that lottery remains one of their bright spots.
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