Public Gaming International Gaming July/August 2021

6 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2021 Visit Our Family Of Websites PublicGaming.com industry news & information PGRITalks.com videos of conference presentations PublicGaming.org PGRI conference information PGRIDigitalLibrary.com magazine archive of past issues PGRIDirectory.com listing of lotteries and vendors PGRIAwards.com Showcase of industry honorees recognized by the Lottery Industry Hall of Fame PGRI Lifetime Achievement Award Sharp Award for Good Causes Lottery Industry Statesman and Stateswoman Award Rebecca Hargrove Mentorship Award Collaboration Award Subscribe To Our Free Digital Newsletters Receive our daily newsletters at no charge, published 5 times a week to bring you the latest breaking news in the global lottery industry. Send an e-mail to: sjason@PublicGaming.com with “add to Daily Digest list” in the subject line. F E A T U R E D A R T I C L E S C O N T . D E P A R T M E N T S 8 From the Publisher Paul Jason 27 A New Day to Play, A New Way to Win! POWERBALL ® picks up the pace of new features and enhancements MUSL NEWS (Multi-State Lottery Association) 46 Pulse of the Industry Synopsis of Recent Gaming Industry News 24 Embracing the New World of Omni- Gaming And applying the singularly vital “Best Practice”: Data-Analytics Moti Malul, Chief Executive Officer, NeoGames 30 Lessons from the Year that Changed the World What trends are here to stay, and how can lotteries apply lessons learned? Scientific Games 34 iLottery Beat Jim Acton, Lottery Industry Consultant 36 Playing Favorites: When Branded Content Offers a Competitive Edge IGT 39 How a Second Lottery Development Calendar Leads to Greater Results Brad Cummings, CEO & Founder, EQL Games 40 European Lotteries (EL) General Assembly 2021 Highlights and Outcomes; EL elects new Executive Committee 42 Michigan Lottery’s instants business firing on all cylinders, moving from 22 to 7th place in instant sales IGT 49 Sports Betting News 45 50 PLAY A NEW DAY TO NOW 3 DAYS A WEEK WIN A NEW WAY TO GET AN ADDITIONAL DRAWING FOR A CHANCE TO WIN UP TO $10 MILLION ADD DOUBLE PLAY ® FEATURE FOR $1 PARTICIPATE IN MAIN JACKPOT DRAWING PLAY POWERBALL ® FOR $2 START PLAYING AUGUST 23! WEDNESDAY MONDAY SATURDAY 22 40 26 24 39 42