Public Gaming International Gaming July/August 2021

4 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2021 Publisher & Chief Executive Officer Paul Jason pjason@publicgaming.com President Susan Jason sjason@publicgaming.com Brand and Design Dan Eggers Design Consultant Jim Acton Honored Founders Doris & Duane Burke Contact Information T: +425.449.3000 F: +206.374.2600 For email address changes, subscription requests and requests to be placed on our e-Newsletter distribution list, contact: sjason@publicgaming.com PGRI, Inc. 218 Main Street, #203 Kirkland, WA 98033 PublicGaming.com Subscriptions Annual Public Gaming International magazine subscription rates: United States: $145 USD Canada & Mexico: $160 USD All other countries: $225 USD Public Gaming International Magazine Published six times a year and distributed to readers all around the world. Electronic version is e-mailed and is also available on our news website: PublicGaming.com May/June 2021 Volume 48, Issue 4 ©2021 all rights reserved. Public Gaming Research Institute cISSN: 1042-1912 10 The Big Picture Future of the World Industry Leaders Tackle the Past, Present, Future Rebecca Hargrove, President and CEO, Tennessee Education Lottery Association; President, World Lottery Association; and Chair, Women’s Initiative in Lottery Leadership (WILL) Stéphane PALLEZ, Chair & Chief Executive Officer, La Française des Jeux (FDJ) Doug Pollard, Co-CEO, Pollard Banknote and NeoPollard Interactive Paul Riley, Vice President Retail Innovation & Partnerships, IGT Drew Svitko, Executive Director, Pennsylvania Lottery Sam Wakasugi, Vice President Strategic Business Management, Scientific Games 14 Player Retention as well as New Player Acquisition Drew Svitko, Executive Director, Pennsylvania Lottery Shannon DeHaven, Vice President of Digital Engagement, Pollard Banknote Stephanie DuVal, Digital Engagement Manager, Virginia Lottery Jessica Fritz, Digital Marketing Manager, Michigan Lottery Merv Huber-Calvo, Sr. Director, Growth Marketing, Scientific Games Karri Paavilainen, Senior Director, PlayLottery Content, Operations and Connected Play, IGT Jessica Powell, Director of Ignite Player Marketing, NeoPollard Interactive Peter Sullivan, Chief Executive Officer, Jackpocket 18 Digital Engagement for ALL Lottery operators Gregg Edgar, Executive Director of the Arizona Lottery Sina Aiello, Vice President, Loyalty, Pollard Banknote Kelley-Jaye Cleland, Chief Product & Program Officer, New Hampshire Lottery Jay Finks, Executive Director, Oklahoma Lottery Ryan Mindell, Lottery Operations Director, Texas Lottery Amy Warner, Director, Digital Engagement, Scientific Games 22 Portfolio Management in the Digital World Kevin Hall, Executive Director, Virginia Lottery Richard Bateson, Chief Commercial Officer, JUMBO Interactive J.B. Landroche, Senior Vice President Corporate Affairs, Georgia Lottery Derek Levesque, Senior Manager, U.S. Digital Business Development, IGT Stephanie Weyant, Deputy Executive Director, Marketing & Products, Pennsylvania Lottery CONTENTS J U LY / A U G U S T 2 0 2 1 F E A T U R E D I N T E R V I E W S 10 14 18 22