Public Gaming International Gaming July/August 2021

PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2021 37 IGT focuses strategically on acquiring licensed third-party brands to translate into entertaining and compelling games across multiple product verticals. Among these are universally popular TV shows and movies including Ghostbusters ® . The Wheel of Fortune® franchise has continued to grow in brand recognition, offering IGT’s instant win Wheel of Fortune® games a strategic advantage for player acquisition. IGT’s game portfolio features proprietary brands that are leveraged across channels to meet player demand. For example, some of IGT’s proprietary slot brands are available as both retail and digital lottery games.