6 PUBLIC GAMING INTERNATIONAL • JANUARY/FEBRUARY 2025 Visit Our Family Of Websites PublicGaming.com industry news & information PGRITalks.com videos of conference presentations PublicGaming.org PGRI conference information PGRIDigitalLibrary.com magazine archive of past issues PGRIDirectory.com listing of lotteries and vendors PGRIAwards.com Showcase of industry honorees recognized by the Lottery Industry Hall of Fame PGRI Lifetime Achievement Award Sharp Award for Good Causes Lottery Industry Statesman and Stateswoman Award Rebecca Paul Mentorship Award Collaboration Award Subscribe To Our Free Digital Newsletters Receive our daily newsletters at no charge, published 5 times a week to bring you the latest breaking news in the global lottery industry. Send an e-mail to: sjason@PublicGaming.com with “add to Daily Digest list” in the subject line. FEATURED ARTICLES 8 FROM THE PUBLISHER Paul Jason 20 POWERBALL ELECTRIFIES NASCAR CHAMPIONSHIP WEEKEND WITH $1 MILLION DRAWING MUSL News (Multi-State Lottery Association) 38 GAMES-OF-CHANCE BATTLE OF THE BRANDS INTENSIFIES Simon Jaworski, Founder & CEO, Lotto Research 40 SPOTLIGHT ON THE LEADERS OF THE LOTTERY INDUSTRY 47 PULSE OF THE INDUSTRY: Synopsis of recent gaming industry news 49 AI & CYBERSECURITY IN GAMBLING FROM A EUROPEAN PERSPECTIVE Philippe Vlaemminck, Managing Partner, Vlaemminck.law Beata Guzik, Director Public Affairs, Vlaemminck.law Valentin Ramognino, Associate at Vlaemminck.law DEPARTMENTS 32 TRANSFORMING ILOTTERY WITH PERSONALIZATION AND INNOVATION: THE ZEAL STORY Alex Green, Vice President Games, ZEAL 34 BEST PRACTICES & ACTIONABLE STRATEGIES TO HARNESS THE POWER OF LOYALTY PROGRAMS New IGT Research 42
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