31 PUBLIC GAMING INTERNATIONAL • JANUARY/FEBRUARY 2025 increasingly crowded retail environments, digital signage can really help a product stand out. “Deployments of various digital menu boards have shown 15 to 20 percent uplifts in instant ticket sales,” she noted. “Even better news, we’ve seen that digital signage over-indexes with younger demographics.” IGT’s new Digital Menu Board offers a sleek, modern way to showcase lottery offerings and promotional content at the point of sale. The product’s integrated communication with the lottery central system enables retailers to configure the digital menu to match the physical inventory within their specific store, making near-real-time updates based on activated packs for sale. Cashless payment options are another important factor in player engagement, as new or occasional players who want to try a game could be limited by not having cash on hand and pass by the opportunity. Cashless transactions also open the door to additional analysis and investigation: for example, learning whether cashless transactions correlate to the purchase of higher-price-point instant games. IGT’s lottery vending machines support all major card brands for payment using Swipe, Chip and Tap. And Tap payment methods can be by card and mobile/eWallet. Looking Ahead “It’s such an interesting time for the industry,” observed Pursley. “When I look to the future, what excites me is our continued focus and our passion to dig deeper than the obvious solutions to support lottery customers’ growth.” Adds Renato Ascoli, “The future of the lottery industry is bright. I believe the industry is entering a breakthrough phase in modernization. We’re positioning ourselves to be more agile and responsive as we bring to market compelling, growth-driving solutions across the lottery value chain — and enable further lotterybusiness growth opportunities that will benefit customers for years to come as they continue to generate funds for good causes worldwide.” n IGT has orchestrated its product roadmaps to offer integrated solutions that work individually or together to help lotteries pursue new retail growth strategies.
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