28 PUBLIC GAMING INTERNATIONAL • JANUARY/FEBRUARY 2025 In a panel session at the recent World Lottery Summit, IGT’s Renato Ascoli, CEO Global Lottery, offered a perspective on how industry challenges can drive evolution and growth: A given challenge or disruption “can also be an opportunity,” he noted, “depending on how we react to it.” Certain challenges require industrywide collaboration to develop a unified approach. For many others, lotteries can embrace solutions that are available now, whether to accelerate modernization and enhance their connection with players or more readily adapt to a shifting competitive landscape. IGT takes the time to understand customers’ challenges and goals, and consistently seeks feedback to evolve the company’s products and services. This perspective, which informs IGT’s product roadmaps and significant R&D investments, is underpinned by consumer research, trend data, and IGT’s operator experience around the world. “We set the bar high for our development teams in recent years,” noted Ascoli prior to the summit. “We charged them to think boldly and evolve nearly all aspects of the lottery path to purchase with a forwardlooking suite of solutions. As these new, integrated retail and digital solutions enter the market, lotteries are seeing how our product roadmaps have been carefully orchestrated, providing solutions that work together to help them turn challenges into opportunities.” “The retail channel continues to hold major growth potential,” he continued. “To support lotteries in capturing that opportunity, we didn’t look at one product New Year’s Evolution What ideas and solutions can lotteries use to turn challenges into opportunities in the year ahead?
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