6 PUBLIC GAMING INTERNATIONAL • JANUARY/FEBRUARY 2024 Visit Our Family Of Websites PublicGaming.com industry news & information PGRITalks.com videos of conference presentations PublicGaming.org PGRI conference information PGRIDigitalLibrary.com magazine archive of past issues PGRIDirectory.com listing of lotteries and vendors PGRIAwards.com Showcase of industry honorees recognized by the Lottery Industry Hall of Fame PGRI Lifetime Achievement Award Sharp Award for Good Causes Lottery Industry Statesman and Stateswoman Award Rebecca Paul Mentorship Award Collaboration Award Subscribe To Our Free Digital Newsletters Receive our daily newsletters at no charge, published 5 times a week to bring you the latest breaking news in the global lottery industry. Send an e-mail to: sjason@PublicGaming.com with “add to Daily Digest list” in the subject line. 16: THE EUROPEAN LOTTERIES: STRATEGIC OUTLINE OVERVIEW 2023-2025 18: THE LAUNCH OF THE NEW “ANNUITY LOTTERY” EURODREAMS LOTTERY 24: A GLOBAL GAMES-OFCHANCE INDUSTRY IN FLUX: AN INTERNATIONAL PANEL Discussion with Sarah Taylor, Executive Director of the Hoosier Lottery in Indiana Younes El Mechrafi, Chief Executive Officer, la Marocaine des Jeux et des Sports (MDJS) Andreas Kötter, Managing Director, WestLotto (Germany) and Chair of EuroJackpot Callum Mulvihill, Chief Commercial Officer, The Lottery Corporation (Australia) Rebecca Paul, Chief Executive Officer, Tennessee Lottery and President of the World Lottery Association 28: IS SPORTS BETTING THE BIGGEST THREAT TO LOTTERY IN 2024? Simon Jaworski, Founder & CEO, Lotto Research 29: IGT NEXTGEN: SECURITY AS A PROCESS 34: SIX MEGA-GAMES OF 2023: IN SEARCH OF THE SCIENCE INSIDE Scientific Games 38: NEOGAMES: WORKING WITH LOTTERIES ON THEIR DIGITAL JOURNEY Chris Shaban, Executive Vice Preident of Global Business and Customer Development, NeoGames 40: SUCCESS IS BUILT BY PUTTING THE PLAYERS FIRST Fennica Gaming FEATURED ARTICLES All performance indexes based on Scientific Games MAP™ fiscal year data for U.S. lotteries. LuxShimmer®, MAP™, and Sparkle® Select are trademarks of Scientific Games, LLC. © 2024 Scientific Games, LLC. inventive four-member family of games with a nod to the state’s culture and rich history of gold. $5,000 ORO, the $2 game, would go on to win the coveted North American State and Provincial Lotteries Association’s 2023 Best New Game award. Branded ORO – which means gold in Spanish – all the games were designed using a precious metals theme with the gold and twinkle Sparkle Select patterns on blue. Across the family, the $2 game was a stand-out. The two-number match game gives players extra value with a $1,000,000 second-chance win opportunity. It was the best-selling New Mexico Lottery game in the $1 to $5 price point category by per capita sales, performing 52% higher than other $2 games. The entire family, which includes an extended play game, has performed very well for the Lottery. “Families of games are important for New Mexico Lottery players because they provide a cohesive look, an advertising campaign featuring multiple price points and an opportunity to appeal to many different players with different play styles, price points and top prizes,” said Karla Wilkinson, Director of Gaming Products, for the New Mexico Lottery. “We were thrilled with the game’s performance. The $2 and $5 price points sold out in just eight weeks. introductory price point for players,” Wilkinson shared. “The $2 ORO scratcher also received the most entries into the second-chance promotion, which supports that it was an entry point for new and infrequent players. Wilkinson said that the success of the ORO family was a perfect blend of game appeal (look), prizes, a secondchance promotion and a comprehensive ad campaign. Congratulations to these lotteries for a job well done. These games reflect the innovative decisions made by product managers to learn what their players prefer in a scratch game entertainment experience. For more information on these top performers, contact your Scientific Games representative 8: FROM THE PUBLISHER Paul Jason 20: POWERBALL’S AMAZING FIRST 24 HOURS OF 2024 MUSL NEWS (Multi-State Lottery Association) 43: PHOTO COLLAGE: Scenes from PGRI Lottery Expo Nashville Conference 46: PULSE OF THE INDUSTRY: Synopsis of recent gaming industry news 50: THE TRANSFORMATION OF THE LOTTERY SECTOR Philippe Vlaemminck – Managing Partner Vlaemminck.law DEPARTMENTS 34 29 20
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