36 PUBLIC GAMING INTERNATIONAL • JANUARY/FEBRUARY 2024 Launched 7/25/23 Loaded games create quite a bit of excitement with players, as do all specialty prize structures when they are used judiciously in a portfolio. The Missouri Lottery’s Lots of $50s game makes the 2023 top-performers list with very strong weekly per capita performance in the $1 category. This game achieved the highest weekly per capita of $1 games launched by the Lottery in 2023. It’s become a core game in the market, thanks to a successful strategy. “The $50-themed games are top-sellers in our $1 price point category, so we strive to offer the theme consistently in our $1 game mix. Players loved the Lots of $50s game with its distinct play area, clear highlighted callouts, contrasting colors and prize offerings,” said Bill Burton, Instant Products Manager for the Missouri Lottery. “The Lots of $50s unique prize structure aligned with the game name and callouts, allotting 33% of the prize fund to the $50 prize level.” Burton shared, “In fact, Lots of $50s is our highestselling $1 game in the past two years. We’ll definitely continue to use the game’s successful attributes in future game development.” Launched 2/28/2023 The “X” multiplier concept is popular with many lotteries but especially with Connecticut Lottery payers. The Lottery’s edgy $5 X game has delivered an awesome performance against its peers in the industry with sales indexing 67% higher than other $5 games. The multi-level multiplier on this lower price point product provides the excitement usually seen across multiple price points all in one powerful game. It is the Connecticut Lottery’s highest-performing game by weekly per capita sales in the $1 to $5 price point categories. A simple four-number key match with several compelling multiplier spots (ranging from 2x to 20x) and a bright game design with green, orange and pink Fluorescent Ink helped this game perform. The vibrant colors fit well in the portfolio and brought players’ attention to the game. “Multipliers are always incredibly popular with our players, so we make sure to consistently include them in our product mix. We loved the look of this game and simplicity in name and design,” said Carlos Rodriguez, Director of Games for the Connecticut Lottery. “X was a strong performer. This game was over 75% sold in just 13 weeks, generating nearly $7.7 million in sales in that period. X’s speed of sale – what we refer to as velocity – was a standout at both the six-week and the 13-week marks, with a total of more than $8 million in sales,” shared Rodriguez. Connecticut Lottery – X Missouri Lottery – Lots of $50s
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