23 PUBLIC GAMING INTERNATIONAL • JANUARY/FEBRUARY 2024 enabling specific updates or maintenance without compromising the system's overall efficiency. This strategy substantially diminishes the downtime often associated with traditional unified systems. Our approach is founded on a 'symbiotic ecosystem' model, promoting seamless collaboration among varied system elements. This facilitates swift and cost-effective integration of third-party external solutions. The orchestration layer of our system streamlines the inclusion or modification of components, guaranteeing a straightforward process. The essence of our strategy is the "Lottery Digital Transformation," where adaptability and flexibility are key. We understand that innovation springs from various sources and we want to empower our customers to choose the best mix of solutions and partners for their specific objectives. Our multi-vendor approach, successfully executed in countries like Greece, the Netherlands, Croatia, and Germany, has garnered significant acclaim. This is further validated by our recent engagement with British Columbia, set to launch in Q2 2024. Our technology, thoroughly market-tested, has proven its effectiveness and dependability, and this enhances the value we provide to our network of third-party vendors and offers considerable benefits to our clients— lottery operators—and stakeholders within INTRALOT. You have genuinely embraced the ideal that doing what is best for the industry and for your customers is ultimately what will benefit INTRALOT stakeholders. N. Nikolakopoulos: Our Jackpot Management System (JMS) is a good example of our strategic vision in action. It's a dynamic, multi-dimensional system designed to enhance gaming experiences across different States. JMS showcases our commitment to an innovative strategy by providing a customizable, all-encompassing solution for a variety of gaming formats. It effortlessly accommodates a wide range of games, from fast play to progressive jackpots, and functions smoothly across both digital and physical channels. Its scalable design ensures seamless integration with diverse lottery central systems nationwide, irrespective of their makers. Our ambition extends to forging a synergistic alliance with the Multi-State Lottery Association (MUSL), with the objective of broadening this platform to encompass many U.S. lotteries. This solution is designed not to replace existing systems, but to enhance them, thereby amplifying the industry's ability to distribute games across varied systems and technological landscapes. Marking our venture into this arena, our opening game 'Jackpot USA' is planned to debut with a motivating jackpot of $1 million, that will grow rapidly with sales. We foresee this platform evolving into an interconnection for diverse vendors to launch a multitude of games, leveraging the substantial player base inherent in the multistate environment. Such an expansion in gaming choices is anticipated to draw a broader audience, fostering a cycle of creative innovation and heightened player engagement. We believe that this paves the way for an ecosystem that champions interoperability and endorses a multivendor, best-of-breed methodology for operators. This forwardthinking strategy places equal emphasis on the necessities of operators and players, contributing significantly to the industry by spearheading the adoption of innovative and diverse solutions. What are the other components to Digital Transformation? N. Nikolakopoulos: We believe that consumer behavior is a critical driver in the evolution of digital landscapes. Digitization has notably streamlined processes, elevating both convenience and efficiency. In retail environments, the swift adoption and proficient utilization of digital tools by customers is imperative. The expectation for a virtually seamless online experience has become standard. Crucially, this objective must be achieved while ensuring customer comfort in revealing personal data, concurrently complying with strict lottery regulations. Furthermore, the growing trend of loyalty programs and the necessity for efficient, simplified registration systems are significant. In the retail lottery sector, aligning with these customer expectations is paramount, offering comparable benefits. This approach should include robust age verification, advanced player protection measures, responsible gaming practices, and sophisticated, location-sensitive digital wallets to reinforce security and augment the overall customer experience. None of this happens, though, in the anonymous world of retail commerce. N. Nikolakopoulos: Our strategic direction commences with a critical initial step: streamlining player registration to mirror the efficiency prevalent in top-tier mobile applications. This approach unlocks a plethora of resources, tools, and gaming experiences via our sophisticated Player Account Management system (PAM). In an era dominated by digital advancements, our dedication to technological innovation is imperative, particularly in the lottery domain where the online ticket sales market is burgeoning. This digital shift is in harmony with the expectations of a technology-oriented customer base. I believe it's essential to address customer hesitancy in disclosing personal information. While incentives such as discounts or exclusive offers can facilitate this, the core strategy must focus on establishing unbreakable confidence in the security and privacy of user data. The Lottery brand, synonymous with integrity, enjoys a distinct trust and security advantage in the gaming industry, an aspect that should be leveraged to fortify our digital rapport with users. Player registration transcends a mere procedural necessity; it represents the portal to potent tools for fostering relationships, a key element in our quest for enduring success. As the industry evolves and users become more acquainted with various operators, maintaining competitiveness requires continual innovation and adaptability. Long-term success in the digital realm hinges on forming deep, lasting digital connections. This underlines the importance Innovation springs from various sources and we want to empower our customers to choose the best mix of solutions and partners for their specific objectives. Continued on page 39
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