35 PUBLIC GAMING INTERNATIONAL • JANUARY/FEBRUARY 2023 launch, reaching 75% of players in its first three days,” said Costello. Localizing games was another winning strategy for IGT, which customized game titles and crafted bespoke content for its customers around the world. IGT renamed Precious 7s to Georgia Gems 7s in the Peach State as part of its strategy to cater to local markets. Precious 7s, a successful scratch ticket, translated well to a Collect Symbol Match eInstant with a strong gems theme. As seen with previous localized titles, players reacted positively: Georgia Gems 7s ranks in the top five total sales since its launch. 2023 Pipeline Peek IGT’s 2023 eInstants program promises to break even more records. With key learnings from the success of enhancing game mechanics and features in 2022, and a pipeline of 50 new games, players can look forward to a bumper year of exciting features and themes like these in 2023: • Adding a multi-level progressive jackpot feature. Based on past progressive analytics, IGT added mid-tier wins to its latest progressive, because players like the chance to win smaller amounts more often, along with the jackpot prize. Each prize tier is configurable by the lottery based on the preferences of its player base. • Growing the portfolio of IGT’s proprietary brands. Launching in early 2023: Double Diamond, a modernized version of this brand, and The Wild Life Clusters with jackpot version. • Developing new licensed content. Coming Soon: Ghostbusters™ Prized Possessions packs quite a proton punch. The game’s strong design, entertaining bonus rounds and eye-catching animations are destined to make it a supernatural success. • Expanding the endearing EmotiCollect theme with a fourth title, joining this globally popular family of games. With a data-driven and thoughtful design development approach, IGT’s growing team of game developers is well equipped to create high-performing new offerings that will appeal to lotteries’ diverse player segments and deliver record-breaking sales and returns to good causes. n For more information about IGT eInstants, contact your Account Manager. To play these games and view IGT’s pipeline, request an IGT iLottery Showcase account at IGTiLottery.com © 2023 Califon Productions, Inc. Ghostbusters™ & © 2023 Columbia Pictures Industries, Inc. All Rights Reserved. Reef Riches features a multi-level progressive jackpot feature, allowing players more ways to win.
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