34 PUBLIC GAMING INTERNATIONAL • JANUARY/FEBRUARY 2023 IGT’s 2022 eInstants news headlines read, “Red Hot Progressives,” “Chart Toppers,” “Reimagined Favorite Brands” and “Play it Local.” IGT expanded its dedicated eInstants studio with an investment in talented developers who turned up the heat to increase the library with blistering new titles, all driven by game performance data, analysis, and customer insight. Ensuring a diverse portfolio of mechanics, many ways to win, and high-impact artwork, the team created a dazzling spectrum of engaging content for players around the world. All player segments enjoyed IGT’s progressive jackpots, thanks to varied play styles and imaginative themes. In fact, IGT’s three progressive titles comprise over 40% of its top 10 total global eInstant sales. Bank Buster Jackpot and a localized version, Georgia Jackpot Bankroll, was IGT’s number one game, smashing through the amazing $50 million sales barrier with ease. IGT super-charged its tumbler mechanic to enhance game performance and drive sales. IGT’s tumbler mechanics make up over 40% of the top 10 global game sales. Prize Potions and Dragon Spawn proved to be chart leaders in 2022, a result of their strong tumbler mechanics, choose-your-adventure bonus round, instant wins, free turns, and entertaining graphics and sound packages. “Between the fun bonus rounds, special features, and beautiful artwork, these games have it all,” said Chris Costello, Senior Director iLottery eInstant Studio. “Talented designers’ attention to detail brings our games to life. This impact is also seen in the sales, as Prize Potions is ranked number three for total global sales.” Cleopatra Clusters Jackpot capitalizes upon IGT’s ever-popular proprietary brand. The tumbler mechanic matches clusters of Egyptian-themed symbols to win a Cleopatra bonus round or free turns – augmenting the entertainment value. This relative eInstant newcomer already demonstrates all the signs of becoming a high performer as it consistently achieves $250,000 in sales per day, making significant contributions to revenues for worthy causes. The audience shouts “WHEEL-OFFORTUNE!” during every episode of this iconic TV show, and the chant is part of IGT’s entertaining eInstant game, Wheel of Fortune® Prize Burst. Tapping into one of the most successful syndicated programs in history, IGT also incorporated other iconic aspects of the show into its eInstant game to delight fans. Players will feel like they stepped into the game show with familiar icons, sounds, and of course, the wheel prize spin. “This brand has such a large following. Wheel of Fortune Prize Burst had the second-highest percentage of players at IGT’s Top-Performing eInstants Fuel a Rich Pipeline OMNIA™ is IGT’s integrated lottery solution, which converges the retail and digital channels to deliver the industry’s first truly player-centric, omnichannel solution. Top performers all driven by game performance data, analysis, and customer insight. IGT’s growing team of game developers create a dazzling spectrum of engaging content for players around the world, ensuring a diverse portfolio of mechanics, many ways to win, and high-impact artwork.
RkJQdWJsaXNoZXIy NTg4MTM=