23 PUBLIC GAMING INTERNATIONAL • JANUARY/FEBRUARY 2023 look at a range of current implementations, and a comparison of approaches, challenges, and success stats. Along with a presentation on Connected Play — IGT’s vision for helping lotteries deliver new player experiences via digital touchpoints at retail — and a presentation on digital signage from invited guest Jason Barrs, Vice President of Product Marketing, Carmanah Signs, the agenda included a series of peer-to-peer presentations in a collaborative setting, offering ample opportunity for questions and group discussion. On Day 1 of the program, attendees’ presentation topics included highly targeted lottery incentive programs to activate a lottery’s entire sales network; the evolution of point-of-sales outlets via the development of branded lottery stores; in-depth strategic plans to modernize the in-store environment with technology to support lottery’s relevance and maintain consumer health and safety; a successful program to drive the growth of scratch-off products via promotional and merchandising initiatives, self-service optimization, and customized marketing programs with key corporate accounts; and evolving the retail experience relative to the draw-game category. On the second day, attendee presentations discussed player experience, pointof-sales process innovation, and marketing and communications for both draw and instant products; challenges and opportunities in the post-COVID environment; pursuing new retail partnerships, innovating with interactive jackpots signs, and other initiatives to expand the lottery brand at retail. “IGT’s goal with all of our customer workshops is to expose participants to the newest and best methodologies, technologies, and trends in the field, and give them an opportunity to cross-pollinate ideas with each other,” said Duncalf. “Based on feedback we’ve heard from participants, they left with some new insight and a more finely detailed picture of how other lotteries are rising to meet their retail challenges and opportunities.” n For information about future workshops, contact IGT’s Paul Riley or Sharon Duncalf. As part of the workshop experience, attendees got a close look at a variety of lottery retailers and trade styles in Rhode Island and neighboring Massachusetts. Many attendees also opted to participate in organized retailer visits in New York City (pictured). “The sharing is very helpful for us, as we get to share insights, best practices, and lessons learned from various lottery retailers across the globe. We also have had the opportunity to learn from other retailers on their innovative initiatives to improve operations.” Leng Leng Chia, Deputy Director, Singapore Pools
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