FEATURED ARTICLES CONT. 22 Re-imagining Online Games: Innovation abounds with elnstants, online draw Mark Michalko, Executive Director, North Carolina Education Lottery Brad Cummings, Founder and CEO, EQL Games Stephanie Weyant Fidler, DeputyExecutive Director, Marketing and Product, Pennsylvania Lottery Merv Huber, Senior Director, Digital Growth, Scientific Games Scott Kenyon, Digital Games Manager, Virginia Lottery Derek Levesque, Director, Digital Content Product Management, /GT Mike Lightman, Chief Commercial Officer, Instant Win Gaming (IWG) 26 New research into player motivations and behaviors forecasts an exciting year ahead for the lottery industry Michelle Carney, Vice President Global LotteryMarketing, /GT 30 How 2020-21 Changed Lotteries Forever Alistair Boston-Smith, Chief StrategyOfficer, Bede Gaming 32 Beyond elnstants: Exploring Digital Draw Games, /GT 36 Improving the Performance of Families of Games Hazen Paper Company 37 EQL Games: Reimagined and Ready for the Future Brad Cummings, Founder & CEO, EQL Games 38 Get Ready for the Next Wave of Player Experiences, /GT DEPARTMENTS 8 From the Publisher Paul Jason 20 Powerball® kicks off the New Year on #1 entertainment telecast, achieves top 10 jackpot MUSL NEWS(Mu/ti-State LotteryAssociation) 44 Pulse of the Industry: Synopsis of Recent Gaming Industry News 52 Next-generation RFP's designed to accelerate growth, progress, and innovation in the African Lottery & Sport Betting Market Philippe Vlaemminck, Managing Partner, pharumtega/ 6 PUBLIC GAMING INTERNATIONAL • JANUARY/FEBRUARY 2022 Visit Our Family Of Websites GAMING �PUBLIC PublicGaming.com industry news & information PGRITalks.com videos of conference presentations PublicGaming.org PGRI conference information PGRIDigitallibrary.com magazine archive of past issues PGRIDirectory.com listing of lotteries and vendors PGRIAwards.com Showcase of industry honorees recognized by the Lottery Industry Hall of Fame PGRI Lifetime Achievement Award Sharp Award for Good Causes Lottery Industry Statesman and Stateswoman Award Rebecca Hargrove Mentorship Award Collaboration Award DAILY NEWS DIGEST ld� il PUBLIC GAMING Subscribe To Our Free Digital Newsletters Receive our daily newsletters at no charge, published 5 times a week to bring you the latest breaking news in the global lottery industry. Send an e-mail to: sjason@PublicGaming.com with "add to Daily Digest list" in the subject line. 1.J.1 WOMEN'S INITIATIVE in LOTTEI\Y LEADERSHIP =ri;,mi=
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