Public Gaming International Magazine March/April 2021

31 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2021 concept, as they can encompass almost any game or play style. ere are currently three main categories of instant win games to serve player preferences, all well-represented in IGT’s eInstant portfolio, known as PlayInstantWin games. 1) Traditional Instant Style – Attractive to core lottery players, o ering a tradi- tional scratch-card style play experience, enhanced with additional digital features 2) Casual Play Styl e – Attractive to players who are seeking a longer play experience and who enjoy games like Candy Crush and solitaire. 3) Modern Play Style – Attractive to those who enjoy fast play games with non- traditional styles and mechanics, loaded with bonus features. e new IGT PlayInstantWin product pipeline for the year ahead is aligned with the current market need to ful ll growing demand across these categories of eInstant play and more. We are ramping up our game design ca- pabilities signi cantly to develop twice as many all-new titles with new play features – and further, to build on the popularity of licenses like Wheel of Fortune® and create sequels to popular IGT titles. A FOCUS ON GAME IDEAS AND QUALITY EXECUTION IGT has launched initiatives on all fronts to anticipate future demand in the eInstant category. We are approaching our game development process in a totally new and exciting way in 2021. is new investment in developing innovative, quality game content will substantially increase both the number and variety of games in our portfolio to maximize the appeal to di erent players and drive customer sales. We recognize the importance of o ering innovative mechanics, prize structures, and game play. We are currently innovating in the progressive jackpot space, which o ers players the excitement of watching the top prize grow as they play, and we expect this game to be a top performer in numerous jurisdictions by the end of the year. Localized content is a key element of a lot- tery’s conversion strategy, as well as a strong revenue driver. Some of our customers’ most successful launches have come from aligning their retail and digital markets. We can combine IGT’s vast experience in instant tickets with all our knowledge in instant wins to uniquely assist customers in growing the sales of omnichannel games. For example, in a current omnichannel environment, IGT PlayInstantWin game developers translated the essence of a cus- tomer’s retail game to a digital format and added uniquely digital game-play features to give the state’s players an omnichannel expe- rience that represents the recognizable lot- tery brand. We will continue to work with customers to create localized, omnichannel eInstant content to provide players with more ways to engage with their favorite brands – whether at retail or online. IGT already provides an extensive number of digital games adapted from retail instant tickets. For example, e Kentucky Lot- tery’s beloved scratch ticket, Wild 8’s has an IGT PlayInstantWin companion game launching in March. And Kentucky is ex- tending its retail draw-game brand, 5 Card Cash, with a new IGT PlayInstantWin game. IGT’s omnichannel approach to game development is well established and we are now scheduled to print a retail instant ticket derived from an eInstant game for a cross-channel launch in Rhode Island this year. ese types of omnichannel strat- egies have already shown signi cant success, allowing operators to capitalize on branding and marketing synergies. PlayInstantWin games in the IGT portfolio include Cash Fever and Ruby 7s (left column); Juicy Loot and Little Green Men Warp Reactor (middle column); Riches Of The Runes and Tic-Tac Temple (right column).