45 PUBLIC GAMING INTERNATIONAL • SEPTEMBER/OCTOBER 2023 main action is typically the content hero of each user screen • Displaying information based on hierarchy and prioritization • Engaging for both veteran and new players Foresight Factory emphasizes that consumer log-in, sign-up, and checkout experiences must run smoothly, as new customers need to see the benefits of purchasing from a new brand quickly. The same goes for lotteries. A clear and useful repository of Help information and in-app Help tools on a well-designed app can make sign up and purchase even smoother. Their App-y Place IGT’s mobile apps enable lottery customers to make fast and seamless app changes to text, banners, and images, and push them live in real time. Plus, while pure functionality and speed are key product attributes for today’s consumers, it is important that a balance be struck between convenience and personality, too. That is why a colorful, engaging, branded mobile app is essential for a lottery’s growing success. Lotteries can help players seamlessly engage with user-friendly visuals and features. IGT developers include best-practice elements in their design such as: • Onboarding welcome screens • “Parallax” scrolling — more immersive browsing experience with added depth and 3D effects • Animations for satisfying player engagement • Relevant and flexible lottery elements and themes such as logos, branding, fonts All Access Accessibility is an important consideration, as it is key that mobile apps be friendly and usable by all types of players of legal age, with varying levels of mobility and ability. IGT helps our customers ensure compliance with the Americans with Disabilities Act (ADA). Each component is built with accessibility in mind. Features are tested to ensure adherence to accessible design standards Above are just a few recent positive testimonials from satisfied Wisconsin Lottery consumers about the ease of using the mobile app. “For years, I’ve wished for an app that scans your scratch off tickets immediately here inWI. Voila! You can also see every scratch game available in state and check the jackpots for state and national lotto games. Very, very pleasedWisconsinite here!” (3/15/23) “About time!! Outstanding and innovative! This app gives customers security and comfort, knowing they can scan their own ticket without worrying if the store or gas station attendant is being truthful!! So glad they developed this app!! (3/31/23) “Great app. It makes life a lot easier.” (5/4/23) “Thank you WI Lottery!!! All of the most current lottery info at your fingertips. The ticket scanner also works great/fast. I will never again throw away a winning ticket I had mistaken for a loser. :) Not having to take a stack of tickets into the convenience store to manually scan to verify winner/loser is also great.”
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