40 PUBLIC GAMING INTERNATIONAL • SEPTEMBER/OCTOBER 2023 Paul Jason: What an amazing career trajectory you’ve had with NeoGames. I recall the presentations you were making twelve years ago to ramp up global sales some. And now shepherding the billion-dollar deal with Aristocrat, taking NeoGames to a new level again. It’s just really wonderful and amazing to see all that you’ve done. Was there an abiding vision that guided your actions over the last fifteen years? Moti Malul: Thank you Paul. At NeoGames, we are all indeed very proud of our achievements which are a testament to our vision. Our vision has always been “to be the long-term partner of choice for lotteries, throughout their interactive journey”. We always aimed to be the long-term partner that invests in our clients’ success through collaborating to develop lottery-specific strategies that support sustainable growth, such as advanced CRM programs, smart OMNI channels solutions and others which are consistent with the expectations of all stakeholders. Short-term growth may be driven by effective player acquisition and retention strategies, and those are vital. However, it needs to be complemented with long-term sustainable growth that also depends on an enlightened and effective responsible gaming program and staying aligned with the priorities of our political constituents and the sensibilities of the general public. One of the things we are very proud of at NeoGames is that we, knock on wood, have never lost a partner in the lottery industry over the 15 years of service to our customers. Internally, our vision begins by nurturing a long-term partnership with each individual NeoGames team member. My personal philosophy is that the way to maximize value and service to the customer is to support the team that produces that value PROVIDING VALUE TO LOTTERIES THROUGH A BEST-OF-BREED GROWTH MODEL PGRI INTRODUCTION: The story of NeoGames is one of industry leadership. It has successfully combined a complete omnichannel technology suite with an innovative games portfolio and a wide range of services, spearheading the evolution of the iLottery market worldwide. With a strong focus on enhancing the player experience through the provision of cutting-edge online technology games that appeal to a wide player demographic, NeoGames has augmented its growth with a series of strategic acquisitions. Designed to broaden its range of products and services across the full range of verticals, including sports betting and iGaming, the success of this strategy is evident in the decision by Aristocrat Gaming to acquire the group at a cost of over $1 billion. Moti Malul has been an integral part of the NeoGames journey. First joining the company in 2008, serving as the Executive VP of Global Sales and Customer Development, he was promoted to CEO a decade later and has overseen its most successful period yet. However, he remains as humble as ever, giving full credit to the whole NeoGames team for the company’s incredible achievements across the last 15 years. Meeting at the EL Congress in Croatia, Moti sat down with us to discuss the future of online lottery and gaming in all its forms, and how NeoGames is perfectly positioned for further success as the global regulated market evolves faster than ever. Moti Malul Chief Executive Officer, Neogames PGRI INTERVIEWS
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