36 PUBLIC GAMING INTERNATIONAL • SEPTEMBER/OCTOBER 2023 In a typical week for many households around the world, some type of digital-shopping activity now serves occupants’ needs — from self-checkout in stores to groceries that were ordered via an app and delivered to the home. But the evolution of shopping is far from complete. A cross-sector report issued last year by IGT’s longtime trend-research partner Foresight Factory affirmed that the coming five years will see advances in retail’s evolution to omnichannel, with shopper-led preferences driving further changes to the brick-and-mortar model: “Brands will be expected to create a seamless experience whereby online and real-world channels complement one another.” Lotteries are listening to their players and working to accommodate their evolving preferences. Yet building and running new digital capabilities on top of existing retail systems can be complex. The same is true when reimagining and updating retail environments to make the lottery-player experience meet consumers’ changing preferences. IGT invested in developing OMNIA™ to enable the omnichannel experiences that both players and retailers expect lotteries to provide. Reliability in a Changing Retail Landscape As retail transformation accelerates, innovation will support lottery’s success — and reliability is crucial.
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