Public Gaming November/December 2020

32 PUBLIC GAMING INTERNATIONAL • NOVEMBER/DECEMBER 2020 The post-COVID-19 world may still be coming into focus, but IGT is thinking about the future. No one is likely to forget the recent challenges in the industry. But even in today’s changeable environment, operators can harness the momentum of evolving consumer preferences and behaviors to build a stronger connection with players — and support sustainable growth at a time when funding for good causes is more necessary than ever. As the industry adapts for a post-pandemic future, IGT is paving the path for success. The company is building on consumer trends and applying research-driven solutions to support lottery customers in the transition to what’s next.