Public Gaming November/December 2020

30 PUBLIC GAMING INTERNATIONAL • NOVEMBER/DECEMBER 2020 Confirming what retailers have noticed, a national study was conducted with consumers by Leger which confirms that players are using vending machines more often to purchase lottery products during COVID-19. These insights are just the tip of the proverbial iceberg. As the world continues to challenge us, so must we continue to challenge our assumptions about our lottery ecosystem. It’s imperative for lotteries to take the time to talk to customers – both consumers and retailers – and focus on necessary adjustments for success. To receive more actionable insights for your lottery or to request a custom research study, please contact Tim.Menzia@scientificgames.com or Kisha.Eltagonde@scientificgames.com SOURCES: Ohio Lottery “Lottery Retailer Satisfaction Study.” September 2020. Leger “COVID-19 & Lottery Tracking Study.” October 2020. Reach3 Insights “Consumer Closeness in the Age of Social Distancing - Week of April 26th: Sports & Entertainment.” April 2020. Izea ”Coronavirus Impacts on Influencer Marketing.” March 18, 2020. © 2020 Scientific Games Corporation. All Rights Reserved.