6 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2024 Visit Our Family Of Websites PublicGaming.com industry news & information PGRITalks.com videos of conference presentations PublicGaming.org PGRI conference information PGRIDigitalLibrary.com magazine archive of past issues PGRIDirectory.com listing of lotteries and vendors PGRIAwards.com Showcase of industry honorees recognized by the Lottery Industry Hall of Fame PGRI Lifetime Achievement Award Sharp Award for Good Causes Lottery Industry Statesman and Stateswoman Award Rebecca Paul Mentorship Award Collaboration Award Subscribe To Our Free Digital Newsletters Receive our daily newsletters at no charge, published 5 times a week to bring you the latest breaking news in the global lottery industry. Send an e-mail to: sjason@PublicGaming.com with “add to Daily Digest list” in the subject line. 34 FIVE FUTURE-FORWARD TRENDS DRIVING LOTTERY GROWTH Global Consumer Trends analyses from IGT and Foresight Factory 40 LONDON CALLING: GREETINGS FROM THE 2024 MARKETING SEMINAR From Bricks to Clicks and Back in Totalizator Sportowy’s Omnichannel Mastery Ewa Ulicz, Marketing and Product Development Director, IGT Sebastian Meitz, iLottery Account Development Director, IGT 43 HELPING LOTTERIES GLOBALLY GENERATE REVENUE AND THRIVE, Q & A WITH Karri Paavilainen, Vice President iLottery Products and Services, IGT F E AT U R E D A R T I C L E S C O N T . A Special Report Screen Time SHAMRCK RAINBOW LADYBUG CHRRIES CHRRIES SEVEN HORSHOE HORSHOE DICE Future Forward Trends Driving Lottery Growth A Special Report 8 FROM THE PUBLISHER Paul Jason 18 2024 NASCAR POWERBALL PLAYOFF LAUNCHES DURING DAYTONA 500 MUSL NEWS (Multi-State Lottery Association) 20 EXAMINING THE GAME PLAYING AND SOCIAL TRENDS OF AMERICANS: Simon Jaworski, Founder & CEO, Lotto Research 44 PHOTO COLLAGE: Scenes from the North American Association of State & Provincial Lotteries (NASPL) Conference in Milwaukee, WI 48 SPOTLIGHT ON THE LEADERS OF THE GOVERNMENT-GAMING INDUSTRY 57 PULSE OF THE INDUSTRY: Synopsis of recent gaming industry news D E PA R T M E N T S 43 34 18 48 20
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