22 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2024 Hispanics (46%). Cheektowaga, New York, with one bingo hall for every 6,800 residents, is believed to have the highest concentration of bingo halls in the United States, but with a proliferation of online Bingo derivatives, plus the likes of Keno and Quick Draw (Bingo in disguise), the popularity of the fast paced numbers draw game seems only likely to increase. And if you aren’t aware of the British bingo phenomenon of calling out catchy phrases with the Bingo numbers, we’ll leave “Two fat ladies, 88”, “Kelly’s eye, number 1” and “Two little ducks, 22” for a conversation over a nice pot of tea, or a pint of Boddingtons, at the next PGRI conference in Fort Lauderdale. Instants, scratching that itch every week. Weekly scratch play still leads the gaming industry with 18% of Americans having bought in the past week, driven by 35-54 year-olds (21%), and even split between male and female players (both just over 18%), and even those 55+ are still heavily involved at a 16% purchase clip. Insert somewhere around here Image_Jaworski_Article_3 Monthly spend on scratch is around $35 a month, although the youngest group (18-34 year-olds) spend the highest average amount among the demographic breaks at $63, almost double the average level. Hey big spenders… Casino play has the highest average spend of all the regular gambling types in the USA, and it is driven by the oldest age group (averaging $200 a month), and the Asian/Pacific Islanders at $246 per month. It also skews higher income with those earning more than $100k per year spending just over $204 on their trips to play craps and roulette. Mega Millions and Powerball spend averages around $33-$34 dollars per month, definitely on the lower end, but this accounts for a lot of the older crowd who are spending around $22 per game (so basically with 8 Mega draws a month, and 12 Powerball draws, somewhere around the minimum $2 per play per draw). Meanwhile, at the higher end, both Online Gambling and Sports Betting average more than $90 per month per player, driven by younger players and also Asians. Stream a little stream of you 57% of Americans now stream their televisual entertainment in 2024, with Cable usage now down to 39% and declining. Netflix is still the market leader in terms of streaming services at 64% (79% among 18-34 year olds), with Amazon Prime at 59% and Hulu at 46% (Hulu again skews younger with 64% of 18-34 year olds subscribing). So what does this all mean? Americans are spending more time on their smart phones (4 ½ hours every single day on average) than ever, screen time is paramount and it is only going to increase, so the fight for their time and money is well and truly on. Incidentally, the Florida Lottery has 110,000 Instagram followers… #lotteryleader Trust me, I’m a researcher. n Simon Jaworski, Founder & CEO, Lotto Research simon@lottoresearch.com (609) 558-1019
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