Public Gaming Magazine July/August 2020

58 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2020 P U L S E Knudsen as its new chief executive o cer. Lyhne-Knudsen will assume the role on October 1, replacing Susanne Mørch Koch, who has been in the role since April 2017. Koch announced her intention to step down in March to become the new CEO of Danish amusement park operator Tivoli. Lyhne-Knudsen joins Danske Spil from Danish public-service radio and TV broadcast- ing company DR, where he served as director of economics, technology. INTRALOT Powers Taiwan Sports Lottery Corporation with new CMS Solution and eSports Games INTRALOT is pleased to announce the successful launch of INTRALOT Canvas, its advanced con- tent management system (CMS), and new eSports games for its long-standing customer Taiwan Sports Lottery Corporation (TSLC), the market exclusive licensed betting operator, that will level up the betting experience of its players. With time-to-market being a key di erentiator in the digital space, INTRALOT Canvas will empower TSLC to rapidly build and con gure a responsive HTML5 betting portal o ering a full-featured betting experience, optimized for all screen sizes, with customized, personalized and rich betting content o ering for their online play- ers, di erentiating TSLC from the competition. INTRALOT Canvas is a truly powerful CMS, featuring embedded software tools like personal- ization, analytics, player engagement and market- ing and a comprehensive set of betting-speci c functionalities. In parallel, INTRALOT has enabled the launch of eSports Betting supporting the innovative quest of TSLC to enhance its sportsbook and o er an unparalleled player experience through new content. e new eSports games are powered by SPORTRADAR with the rst one launched being the major and most popular League of Legends (LOL), available in both retail and online chan- nels. Additional eSports titles are planned to be introduced in the near future. “We are pleased to successfully have integrated the new multi-tool CMS, INTRALOT Canvas, that will help us address operational e ciency and achieve a fast time-to-market response,” said Mr. Ted Lin, President of TSLC. “In addition, the introduction of new eSports games in Taiwan will give us the opportunity to enter the fastestgrowing eSports betting market and broaden our audience with players from di erent segments.” “We are excited to see our long-standing partner in Taiwan TSLC, paving the way in gaming and keep growing,” said Dr. Chris Dimitriadis, INTRA- LOT Group CEO. “At INTRALOT, we capitalize on our technological expertise to meet the evolving market demand and help our customers o er steadily an elevated gaming entertainment to their players”. ESports betting has become an emerging segment in the global sports betting sector and its rapid rise recently is expected to transform the landscape of the gaming industry. According to the eSports Ecosystem report from Business Insider Intel- ligence, the size of the eSports market will surpass $1,5 billion dollars in 2023, while it is predicted that Asia, which is considered the most popu- lated region of the world, will provide the highest increase of eSports fans. La Française des Jeux : French lottery group FDJ says lockdown knocked 100 million euros off earnings UK: Camelot gets six-month Na- tional Lottery extension Camelot, the games business, is to get a six- month extension to run the National Lottery, as regulators press pause on an auction to run the competition next. UK GC data shows May recovery for UK sports betting; virtuals and poker down New data published by the Gambling Commis- sion shows a May recovery for sports betting after months of sports cancellations and lockdowns. a row. It was a hit and attracted a di erent player than they had been seeing. “So, we launched another game alongside called Pennsylvania Payout with the PA keystone and the tumbling mechanics,” he said. “Again, it was a hit and broke all sorts of records. We used data collected from a previous game, made some calculated tweaks, and launched a game that was very good for the lottery. Data helped drive our decisions.” WE’RE ALL IN THIS TOGETHER e panelists said they are all cheering for their colleagues to go forward with iLottery, where legislatively possible. And they o ered some sage advice. For NPi, which has now launched and operated a series of iLottery programs that have demonstrated measurable impacts to the good causes that lotteries support, lotteries should choose veteran partners who will provide good advice. “With everything that lotteries have to do day-to-day, launching an iLottery program can be overwhelming.” Doug said. “So seek out trusted partners. And I don’t just mean vendors. From Charlie in New Hampshire to Shannon in Michigan to Stephanie in Pennsylvania, there is a wealth of wisdom available for lotteries among their colleagues. If you nd the right people to talk to, you can make sense out of what is before you and help avoid any missteps.” Charlie’s advice was to get it correct right out of the starting gate. “Do it right the rst time,” said Charlie. “I know that sounds so simple but if you can reach the players the rst time, make a great rst impression, that’s a lot easier than trying to get them back down the road. If a new player has a bad experience on your site, there is so much other content out there for their entertainment and you might just lose them. “To use a construction phrase, ‘Measure twice, cut once,’” he said. “ e early people you attract with the large marketing spends and player retention e orts will provide enormous lifetime value. Make sure they’ll like what you are o ering.” Shannon, the preeminent veteran of iLottery as she has worked on the Michigan online e ort for six years, said working with colleagues throughout the industry has been interesting – and fun. “We are all de nitely leaning on each other and learning from each other,” she said. “Since we are all monopolies within our states, it’s easy to cheer on another lottery. at has been enjoyable. Closing out the discussion, Stephanie said, “Now that a number of lotteries are selling online, we can establish best practices. As an early adopter, Michigan established the baseline for iLottery programs and as more lotteries have come on board, we have been able to see what works and what doesn’t. What are the best practices for payout, launch frequency, number of games in market? We’re all in this together and lotteries can help each other make their programs as successful as possible.” e most exciting take-away: For all its success to date, iLottery continues to be a work in progress with more upside potential than ever. iLottory from page 16