Public Gaming Magazine July/August 2020

33 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2020 INVESTING IN INSTANT GAMES Lotteries generate nearly $100 billion annually in vital funding to beneficiary programs. As overall lottery sales begin to recover from the global health crisis, the industry faces uncertainty. Governments are reacting by cutting costs to overcome budget shortfalls. Game entertainment channels are expanding with iLottery, iGaming and sports betting in many jurisdictions. During this time, instant products continue to deliver sales, profits— and new players. "To achieve continued lottery growth, adding wow factor to games is crucial to drive performance,” shares Hodges. “This is a crucial time to invest in the instant game entertainment experience.” Additionally, players new to lottery discovered instant games when access to other traditional gaming products was temporarily shut down in many markets due to COVID-19. “This is an excellent opportunity to impress these new players with the quality and excitement of lottery games while we have their attention,” says Hodges. “If the games don’t o•er a great entertainment value, these players may not be here to stay.” Surveying the specialty inks and papers, unique playstyles, high-definition play symbols, design, printing and packaging options available to lotteries, adding wow to one of the world’s biggest consumer products is worth the investment. All ® notices signify marks registered in the United States. © 2020 Scientific Games Corporation. All Rights Reserved. To achieve continued lottery growth, adding wow factor to games is crucial to drive performance.