Public Gaming International Magazine March/April 2021

36 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2021 What’s more, ticket sales during the jackpot runs weren’t limited to theGameTouchDrawunits in bars and restaurants. “The Lottery’s GameTouch™ 28 self-service machines in Wawa, QuickChek, and other convenience stores were selling those tickets,” said Perlow. “The GameTouch™ 20 units in Walmart were selling Powerball and Mega Millions tickets. All those retailers benefitted as well.” E ective Retailer & Player Support The Lottery also launched a successful Ambassador program to help onboard retailers and staƒ and familiarize players with the GameTouch Draw machines. Explained John Hodor, Vice President Sales, Northstar New Jersey: “We have a group that recruits social-space retailers, and after the onset of the pandemic we created a separate group of Training and Promotions Representatives (TPR) with responsibility for onboarding them. When roll-out began, the TPR group trained not just the owners and the bartenders, they also went back to make sure the entire staƒ was trained.” The group created a questionnaire to determine the retailers’ busiest shifts and was on-site to support retailers three or four times each week over a six-week period. An important piece of the puzzle was Quick Draw promotional materials from the New Jersey Lottery Self-service lottery is an attractive opportunity for social-space retailers to add entertainment for patrons and revenue to the business without relying on sta – especially when bars and restaurants are operating at reduced capacity.