Public Gaming International March/April 2021

32 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2021 One of the largest bene ts of digital lottery is the amount of data the channel provides, giving operators the ability to analyze game performance in extensive detail. IGT pos- sesses substantial data sets, and we perform a rigorous data analytics process to analyze each global game launch. IGT analysts use both historical data and predictive analyt- ics to understand how each of our games performs in any given jurisdiction, looking at sales performance, average spend, player counts, demographic segmentation, and more. We then use the digital game data to drive our game development and cus- tomer roadmaps. Additionally, we leverage our extensive data on retail instant game performance to guide the development of PlayInstantWin themes and game styles to meet the demands of diverse demographics and player types. AN APPROACH THAT IS FUTURE FORWARD, RESULTS DRIVEN With consumers exhibiting high levels of trial and acceptance for new digital experi- ences during the pandemic, more lotteries are exploring entry into the digital space and using a variety of digital solutions to better serve new player needs. A diverse portfolio of eInstant products will play a central role in this e ort as the conver- gence of retail and digital play continues. Ultimately, IGT is working to ensure that all the PlayInstantWin games in our pipe- line continue to deliver for customers across three key areas: Players of eInstant games enjoy the ability to discover a game’s secrets layer by layer as they play. ey want to experience new and more ways to win , with multipliers, second-chance features, bonuses, progres- sive jackpots, and more. Players also want games that are more visu- ally immersive with appealing graphics, seasonality, animated transitions, and more winner celebration. Finally, lottery operators want the ability to o er totally new game mechanics and innovative game play to expand the player base and reach new demographics. e portfolio’s breadth and level of innovation will o er players exciting and interesting experiences they weren’t expecting. In addition to ful lling these needs, we’re continuing to build on our success o er- ing customers expert advice in determining what types of eInstant content is most likely to be successful in their jurisdiction and streamlining the application of metrics to assist lotteries in their decision-making process. As digital lottery advances, we look forward to working even more closely with customers to provide players with more of the games they love in the channels they prefer. n Contact your IGT Account Manager to learn more . The scratch card Triple Platinum is an IGT example of a retail instant ticket de- rived from an eInstant game. The game will see a cross-channel launch in Rhode Island this year. The Kentucky Lottery is extending its retail draw-game brand, 5 Card Cash, with a new IGT PlayInstantWin game.